
We will recover – and we’ll emerge stronger on the other side
Over the last couple of years, I have built Boromi with a vision to empower every parent to support and nurture their child’s early development through powerful, purposeful play together at home, where it matters most.
I am so proud of everything that we’ve achieved at Boromi HQ since our first pilot in January 2018. And 2020 brought some exciting new adventures with ambitious goals to increase our impact. In November, we launched a two-year Impact and Evaluation project with schools in Doncaster, kindly funded by SHINE, which was a game-changing opportunity for us to really dig deeper into our programme and better understand what is working and how we can go further to increase and strengthen our impact.
Then, just as happened to hundreds of thousands of businesses and people across the country, the coronavirus turned our world upside down. Our entire philosophy is based on physical play, borrowing and sharing; things that just cannot happen in the current climate. And school closures have added a completely new dynamic to how we continue to support home learning, with our play libraries currently on pause and unable to reach families.
As with many other businesses, I was suddenly faced with the very real possibility that Boromi may not survive the year. Amongst all the financial planning and long chats with family, friends and mentors, I also knew that this is the most challenging time teachers and parents may possibly face.
This is when I came up with the idea for the free Boromi #dailyplay. Our business and ethos as an organisation up until this point had been very purposefully offline, but we had to adapt quickly to make sure that we could continue to help teachers and parents through this incredibly difficult time.
The daily play is, you guessed it, a free daily email with an activity for parents to do with their early years aged children, using bits and bobs from around the house to create exciting, play-based learning opportunities. We’ve celebrated some pretty special days along the way, including Purple Day with our big purple hunt, and even Eiffel Tower Day (who knew!).
The response to the #dailyplay has been humbling. We’ve seen over 1,700 teachers and parents join us after just a couple of weeks, and I’ve received so many lovely emails, messages and photos saying thank you and letting us know how useful they are. We’ve even gone global, being endorsed by the New York State Education Department which was a really pleasant surprise!
However, it’s important to remember that the homes who need this support the most may have little or no access to the internet or a suitable device. They may have language barriers that inhibits access, be without basic learning resources at home or simply not know the support is there for them to use. So, our next challenge is to work out a way to adapt our model in order to get boxes directly out to family homes who need them the most; not only equipping homes with essential, reusable learning materials, but also providing a range of simple and modelled play-based activities that families can explore and enjoy together.
On a personal level, the #dailyplay has also been a lifeline that has allowed me to still move forwards and continue to create, and fuel my passion for helping families. Instead of a summer spent feeling completely frozen by uncertainty, I now feel positive again about keeping the Boromi name alive, whilst staying true to who we are.
I am incredibly lucky to have a strong network of peers and mentors who have helped guide me through this tough time. The SHINE team in particular have been absolutely amazing, always sparing time for advice and support and I have found their belief in me – particularly over the past couple of weeks – both a source of strength and inspiring. They’ve helped me look at this period as one of learning, of growth in experience and of resilience.
The value of physical interaction, of sharing and learning together, will only be multiplied when life returns to some sort of normality. And when that happens, Boromi will be there to continue our mission.
We’re only two years old, and it’ll likely take us two years to recover. But recover we will and we’ll emerge stronger on the other side.