Cradle to Career – a once-in-a-lifetime-opportunity to transform the lives of young people in North Birkenhead

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Cradle to Career brings together residents, local services, professionals, and community leaders to build a brighter future for the children and young people of North Birkenhead

SHINE has joined forces with partners across the public, private and charity sector for a ground-breaking initiative to transform the lives of children and young people in the Merseyside community of North Birkenhead.

Described as a ‘once-in-a-lifetime opportunity’, Cradle to Career aims to boost literacy, support families and create opportunities for residents for up to 20 years.

The programme follows a major consultation which found that although residents are proud to live in North Birkenhead – known locally as the North End – they feel a lack of opportunities and jobs are holding the community back.

In Birkenhead as a whole, there are only 0.62 jobs for every person aged between 16 and 65 – the third lowest of 162 areas nationally. Around half of children in North Birkenhead live in low-income households, three times the national average.

Cradle to Career aims to tackle the inequalities and is one of the most ambitious public-private partnerships ever launched in the UK.

Charitable donations of almost £3 million over three years have been pledged by the Steve Morgan Foundation, SHINE, and others.

North Birkenhead parent Karen Beazley said Cradle to Career had the potential to create the future she’d always dreamed of for the community’s young people.

In 2019 Karen was one of several mums to tell MPs at a joint hearing between the Education and DWP Select Committee of the constant struggle to make ends meet.

She said: “The opportunities a child gets in life shouldn’t be determined by where they’re born but that’s been the case for too many people in North Birkenhead for too long.

“Cradle to Career offers genuine hope for the first time in generations. The talent is there but it needs a chance. This could give them that chance.”

By working to make sure that schools and services respond to the needs of families, and drawing on the incredible community in North Birkenhead, we can build a brighter future for children growing up in the area.

Dr Helen Rafferty Interim Chief Executive, SHINE

One of the key aims will be raising literacy levels as children’s reading ages in North Birkenhead lag significantly below the national average.

Helen Johnson, headteacher of Birkenhead Park School and chair of the education working group, said: “Cradle to Career is different to any other initiative because it aims to intervene at the earliest possible opportunity in a young person’s life to equip them with skills they need to transform their lives.”

Dr Helen Rafferty, SHINE’s Interim Chief Executive, said: “The Cradle to Career project presents a once-in-a-lifetime opportunity to change outcomes for children and families in North Birkenhead, and SHINE are incredibly proud of our role in making this initiative a reality.

“By working to make sure that schools and services respond to the needs of families, and drawing on the incredible community in North Birkenhead, we can build a brighter future for children growing up in the area.”

Merseyside philanthropist and Redrow founder Steve Morgan, who has committed nearly £2.3 million to the project, said: “The Steve Morgan Foundation recognised the importance of communities working together and the idea for Cradle to Career in North Birkenhead, and giving every child a chance, was born out of that.

“We brought together senior leaders and education charities to properly join forces for the first time.  We’re as eager as anyone to see positive results and lasting change.”

Henri Murison, Director of the Northern Powerhouse Partnership, said: “Investing in our children and young people is just as vital to the future of the Northern Powerhouse as large-scale infrastructure projects.

“Our research found that even prior to the pandemic, long term disadvantage was a growing problem in many schools across the North and that challenge has worsened following a year of disrupted learning.

Cradle to Career is different because it’s about local people recognising the changes that are needed, and working together with organisations and services to make them happen.

Eve Barrett Trust Manager, North Birkenhead Development Trust

“Cradle to Career is a people-centred model of community regeneration, delivering ‘levelling up’ – not just talking about it. The government should consider scaling up the programme in order to help those living in more disadvantaged communities across the country at the next Comprehensive Spending Review.”

In a bid to better engage with families, Wirral Council has created a hub in a community centre in the heart of North Birkenhead, staffed by representatives of nine different services.

The 17-person team includes school readiness workers; an independent domestic violence advocate; and an employment coach.

Elizabeth Hartley, Wirral Council’s Assistant Director for Early Help and Prevention, said: “Cradle to Career has revolutionised how we structure our services – they are now designed to work for families, not organisations. I believe the model could be replicated in other places local authorities have traditionally struggled to engage with.”

Eve Barrett, Trust Manager of the North Birkenhead Development Trust, said: “Cradle to Career is different because it’s about local people recognising the changes that are needed, and working together with organisations and services to make them happen.”

Right to Succeed is managing the Cradle to Career programme, working closely with community leaders, police, churches, charities and schools.

Cradle to Career has more than 50 partner organisations, including: Wirral Clinical Commissioning Group, Merseyside Police, Merseyside Violence Reduction Partnership, Bee Wirral, Christ the King Community Outreach/Oak Community Project, Foundation Years Trust, Gautby Road Play & Community Centre, Involve Northwest, Koala NW, St James Centre – North Birkenhead Development Trust, The Hive Youth Zone, WEB Merseyside & MEN Merseyside, WIRED, Wirral Deen Centre, Wirral Met College